What LinkedIn Beginners Really Need to Know

Welcome to the powerful world of LinkedIn. Get in the driver's seat and take control of your profile and your content. But before you launch, it's wise to have a basic understanding, learn what you should do and what to avoid. In this compact guide you'll discover how to better control your image on the LinkedIn platform, you'll learn from examples and find help through expert sources. Written by a professional LinkedIn profile writer, this resource provides a quick, targeted solution for people new to the world of job searching and business networking. Both a general introduction for people without a lot of LinkedIn confidence or a large body of professional experience, it's also a quick refresher for anyone already on LinkedIn, providing some new, helpful nuggets that you can implement on your existing profile.

Who's this book for?
+ career starters, career changers or people re-entering the job market who have never used LinkedIn or social media for business before
+ experienced specialists or skilled employees with no LinkedIn profile until now
+ recent graduates or university students seeking an internship or practicum
+ entrepreneurs, creatives or freelancers who've never considered using a LinkedIn profile before
+ people with a basic profile that needs improvement
+ members of LinkedIn with an empty profile (no content, no picture)

What you'll get:
+ A fast introductory resource written by a professional LinkedIn profile writer & resume writer
+ Examples and concrete lists of do's and don'ts with short explanations
+ LinkedIn components explained: the headline, job title, summary, task descriptions, special achievements, role of networking and recruiters
+ Screenshots, insider ideas and tips to help you get your message across using limited field space
+Learn to step into your readers' shoes and what business audiences want to see
+ Recommended sources for further information and inspiration for your job search and crafting a LinkedIn profile
+ Bonus Linked Background Graphics: A link to 14 customized graphics for your LinkedIn cover

What readers have said:
Maggie L., USA: "As a true techno-phobe, I was reluctant to dive into LinkedIn, until I found this book..."
Suzanne M., USA: "I had never really ventured into the world of LinkedIn and never really considered how LinkedIn could be truly useful in promoting my activities and personal brand. This was a great food for thought introduction!"