Second Mover

Silicon Valley worships the "First Mover Advantage." We are told that you must be first to market to win. But history tells a different story. Facebook wasn't the first social network. Google wasn't the first search engine. Apple didn't invent the MP3 player or the smartphone.

"The Second Mover" challenges the cult of innovation. Being first is expensive, risky, and often fatal. The pioneer has to educate the market, make all the mistakes, and build the infrastructure. The Second Mover watches, learns, optimizes, and then executes with superior resources.

This book analyzes the strategy of "Fast Following." It teaches entrepreneurs and managers when to innovate and when to wait. Learn how to let your competitors burn their cash clearing the jungle, so you can pave the road. In business, the early bird gets the worm, but the second mouse gets the cheese.