The Wallet Allocation Rule
Opis: Customer Loyalty Isn't Enough--Grow Your Share ofWallet The Wallet Allocation Rule is a revolutionary, definitiveguide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in theHarvard Business Review and MIT Sloan ManagementReview, this landmark book introduces a new and rigorouslytested approach--the Wallet Allocation Rule--that isproven to link to the most important measure of customer loyalty:share of wallet. Companies currently spend billions of dollars each yearmeasuring and managing metrics like customer satisfaction and NetPromoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As aresult, the returns on investments designed to improve the customerexperience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally havethe missing link to business growth within their grasp--theability to link their existing metrics to the share of spendingthat customers allocate to their brands. * Learn why improving satisfaction (or NPS) does not improveshare. * Apply the Wallet Allocation Rule to discover what really drivescustomer spending. * Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get realinsight into the money they currently get from their customers, themoney available to be earned by them, and what it takes to get it.The Wallet Allocation Rule provides managers with ablueprint for sustainable long-term growth. The Wallet Allocation Rule jest dostępny w sprzedaży w kategorii księgarnia ( E-booki ) [ E-Beletrystyka ] w cenie 59 zł i 99 gr (pięćdziesiąt dziewięć złoych i dziewięćdziesiąt dziewięć groszy), Marka tego produktu jest nieznana.. Produkt jest nowy, a oferta jest dostępna na sprzedaż po kliknięciu w kup teraz lub w przycisk więcej informacji. Numer oferty : 2513953. Następna oferta to The Complete Works of Tacitus. Illustrated. Tą ofertę wyświetlono dziesięć razy.| Numer dostawcy | 44084 |
| ID | 4931cbc2-8ce6-4b1d-97b2-c88c64719296 |
| Ostatnia zmiana | 1675140791946 |
| Waluta | PLN |
| Dostępność | 1 |
| Kategoria | Księgarnia/E-booki/E-Beletrystyka |
| Numer produktu | 2513953 |
| Wyświetleń | 10 |
| Oferta sklepu | Zobacz ofertę sklepu |
| Autor | Timothy L. Keiningham |
| ISBN | 9781119037286 |
| Rok wydania | 2015 |
| Wydawnictwo | John Wiley & Sons |
| Format | EPUB |
