Summary: Experiential Marketing
Opis: The must-read summary of Bernd Schmitt's book: "Experiential Marketing: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands". This complete summary of the ideas from Bernd Schmitt's book "Experiential Marketing" offers a new way to look at the goal of marketing. In fact, traditional marketing is benefits-oriented – that is, consumers are assumed to be rational decision makers who seek to maximise the number of benefits they derive by comparing different products that offer different sets of features. In this context, branding is used to create awareness and attention. This summary highlights that, by contrast, experiential marketing suggests that consumers want to be stimulated, entertained, educated and challenged by the products or services they buy. In fact, customers are looking for brands that provide them with memorable experiences. Thus, the central activity of experiential marketing is to develop efficient ways to create and deliver experiences. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Experiential Marketing" and discover an insightful guide which will help managers and strategists complement their tactical efforts in the marketplace. Summary: Experiential Marketing jest dostępny w sprzedaży w kategorii księgarnia ( E-booki ) [ E-Beletrystyka ] w cenie 23 zł i 04 gr (dwadzieścia trzy złoych i cztery groszy), Marka tego produktu jest nieznana.. Produkt jest nowy, a oferta jest dostępna na sprzedaż po kliknięciu w kup teraz lub w przycisk więcej informacji. Numer oferty : 2536543. Następna oferta to El sutra del diamante. Tą ofertę wyświetlono dziesięć razy.| Numer dostawcy | 44084 |
| ID | 5e0131ad-80d9-44ed-afb8-c76beca8c428 |
| Ostatnia zmiana | 1675140792000 |
| Waluta | PLN |
| Dostępność | 1 |
| Kategoria | Księgarnia/E-booki/E-Beletrystyka |
| Numer produktu | 2536543 |
| Wyświetleń | 10 |
| Oferta sklepu | Zobacz ofertę sklepu |
| Wydawnictwo | Business Book Summaries |
| ISBN | 9782806242709 |
| Format | EPUB |
| Autor | BusinessNews Publishing |
| Rok wydania | 2013 |
