![In the 21st century, marketing is in the midst of dramatic change - and the CMO role is changing with it. The marketing of the 20th century was defined by mass production and mass communication. It required an inside-out logic that began with the product and ended with the consumer. Today](https://img.allee.pl/593/cena-next-level-cmo-2557260-400.webp)
Next Level CMO
Opis: In the 21st century, marketing is in the midst of dramatic change - and the CMO role is changing with it. The marketing of the 20th century was defined by mass production and mass communication. It required an inside-out logic that began with the product and ended with the consumer. Today's marketing operates the other way around: it starts with people and their experiences and works its way backwards to products, technologies and processes. Marketing is about to hit the next level, and thus the chief marketing officer role needs to grow to match. This book profiles marketeers and CMOs from leading brands such as Banana Republic, Bayer, Generali, Gucci, Jägermeister, Katjes, Oatly, smart, Tony's Chocolonely, Unilever, Zalando and many more. What are their views, how do they perceive today's marketing and their role in it, and what skills will every CMO need to meet the challenges of marketing in the future? Next Level CMO jest dostępny w sprzedaży w kategorii księgarnia ( E-booki ) [ E-Beletrystyka ] w cenie 46 zł i 17 gr (czterdzieści sześć złoych i siedemnaście groszy), Marka tego produktu jest nieznana.. Produkt jest nowy, a oferta jest dostępna na sprzedaż po kliknięciu w kup teraz lub w przycisk więcej informacji. Numer oferty : 2557260. Następna oferta to Kiedy. Naukowe tajniki doskonałego wyczucia czasu. Tą ofertę wyświetlono jedenaście razy.Numer dostawcy | 44084 |
ID | 71115776-fd12-4309-a872-2423b20e010f |
Ostatnia zmiana | 1675140788882 |
Waluta | PLN |
Dostępność | 1 |
Kategoria | Księgarnia/E-booki/E-Beletrystyka |
Numer produktu | 2557260 |
Wyświetleń | 11 |
Oferta sklepu | Zobacz ofertę sklepu |
ISBN | 9783948580957 |
Autor | Martin Recke |
Wydawnictwo | Next Factory Ottensen |
Rok wydania | 2022 |
Format | EPUB, MOBI(Kindle) |