![This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growi](https://img.allee.pl/512/cena-channel-strategies-and-marketing-mix-in-a-connected-world-2436179-400.webp)
Channel Strategies and Marketing Mix in a Connected World
Opis: This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers. Channel Strategies and Marketing Mix in a Connected World jest dostępny w sprzedaży w kategorii księgarnia ( E-booki ) [ E-Beletrystyka ] w cenie 642 zł i 54 gr (sześćset czterdzieści dwa złoych i pięćdziesiąt cztery groszy), Marka tego produktu jest nieznana.. Produkt jest nowy, a oferta jest dostępna na sprzedaż po kliknięciu w kup teraz lub w przycisk więcej informacji. Numer oferty : 2436179. Następna oferta to Quarantäne in der Badewanne. Tą ofertę wyświetlono trzynaście razy.Numer dostawcy | 44084 |
ID | 01a2bc18-d50a-4606-8afe-a96904399091 |
Ostatnia zmiana | 1675140791972 |
Waluta | PLN |
Dostępność | 1 |
Kategoria | Księgarnia/E-booki/E-Beletrystyka |
Numer produktu | 2436179 |
Wyświetleń | 13 |
Oferta sklepu | Zobacz ofertę sklepu |
Format | |
Rok wydania | 2019 |
Wydawnictwo | Springer International Publishing |
ISBN | 9783030317331 |